History of the Baseball Cap
In the late 1980s and early 1990s, baseball caps became a hot fashion item, propelled in large part when it became associated with hip hop music artists such as Ice Cube and Easy-E. Like Coca-Cola and McDonalds, the baseball cap became a symbol of America. Those who feared American hegemony wouldn't get near one, but those who wanted to identify with American popular culture, began their wardrobe with a baseball cap on his or her head and sneakers on the feet. Today, I think you'd be hard pressed to find any American without at least one baseball cap style in his or her closet, drawer, or car trunk. Imagine that! With the explosion of digitized embroidery and advances in silk screening, the baseball cap with its message on the crown became a walking billboard. With a message on the top of one's head, the wearer could let the world know just what brands they preferred, their political point of view, their favourite activities, where they've travelled lately, their favourite band, film or cartoon character, and of course, the roots of it all, their favourite team. Hence, a perfect headwear marriage, made in America. A simple, portable/pack-able, functional, even mundane, hat style popularized by middle-America now adorned with a personal, individual, specific, colourful, message attesting to the wearers unique preferences and choices.
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